In the world of real estate, your name is among the most important things in your business. Your name is your brand, and as such, you need to get it out there for everyone to see. Promoting your business can be tricky, especially for a self-made businessperson such as a real estate agent. Whether you’re new in the real estate industry or are simply looking for more ways to get your name out there in the public, these tips will help you get the results that you want so that you can start making more sales.
Let’s get started.
Create your own real estate website and social media.
The first thing you will want to do is announce that you’re a real estate agent. You can do this by talking to your friends and family as well as speaking with strangers online. For this, you will need to create your own real estate website and open social media accounts like Instagram. Instagram is a great place to promote your business with beautiful imagery and short clips promoting your properties as well as your services.
You can hire a search marketing company like Flagstone Search Marketing to help you spread the word about your business on the internet through search engine optimization, or SEO. Flagstone Search Marketing can help you develop engaging SEO and pay-per-click (PPC) campaigns as well as social media marketing. They can also help you develop a WordPress website design as well as optimize your business on Google Maps.
Join a real estate syndication.
Another thing you can do to get your name out there is to join a real estate syndication, where you will work with other real estate agents to divide efforts while investing in commercial properties rather than single-family properties. Joining a real estate syndication structure like straight split or waterfall can help you gain your preferred return percentage, or “pref.” Different structures can give different investor returns and the perfect opportunity to take advantage of the market with partners who are looking to help each other out.
Learn from your competitors.
Additionally, it’s important that you learn from your competitors, especially the ones with the most experienced in the field who are implementing modern marketing campaigns and brand awareness strategies. You should take note of what’s guiding their success and avoid making the same mistakes they did so you, too, can have your place on the real estate throne.
Hire a professional photographer.
Social media has proven how important imagery is to our society, so why not use it to your real estate business’s advantage? For this, you’re going to want to hire a professional photographer that can capture your best professional profiles as well as your properties and communities. Apart from taking pictures of your property, it’s important that you show off your community so that people can be attracted to those locations on which you have your real estate properties. A professional photographer will know the perfect angles and lighting as well as the editing software needed to make your images look as perfect as your customers want them to look.
Build a Google My Business page.
Moreover, you want to create a Google My Business page so that when people in your area search for a real estate agent, they can be prompted with your name and contact information as well as the exact location to find your business’s establishment. This way, people can also leave reviews for your service and promote it through word of mouth with dedicated marketing campaigns and advertising strategies. The more people you serve, the more reviews you’ll get, and the more the Google algorithm will be in your favor.
Use these tips to advance your real estate business through tried and proven methods.