Beauty Lifestyle

Starting a Beauty Brand From Scratch

These days, many people have come to the realization that the best way to get ahead in a world that’s constantly shifting is by starting their own business. You may be one of these folks who have become enamored by entrepreneurship. After all, there’s a lot of freedom in being a business owner. As your own boss, you can decide the direction of the business, make your schedule as flexible or inflexible as you’d like, and guide the budget to boost your own good idea for a business plan without arguing with anyone. Nevertheless, you still need to decide what kind of new business you’ll be starting. That’s, undeniably, the first step.

One good idea might be to start your own business that’s centered on beauty tips and products. If you’re fascinated by the inner workings of salons or always have ideas for a new products, like lip liners and mascaras, a beauty brand might be a great way to let those creative juices flow. A successful entrepreneur is always passionate about the new product or service they’re selling, and if you’re passionate about expert tips for beauty regimens, this might be a great idea for your small business startup. With that in mind, let’s take a look at 5 expert tips for launching your beauty business.

Make a business plan, and stick to it.


The first thing anyone needs when they’re getting started as a entrepreneur is a detailed business plan. This is true for any new business, but it’s especially so when you’re presenting your great idea to an investor who can carry your budget through the first year of operations. Remember, a lot of people turn to investors with great ideas hoping for a boost of cash flow, but only those innovators who can prove that they have spent a lot of time planning how they will reach their target audience, maintain a low budget, and produce a new product or service that the market will be excited about get support. The important thing is to think through everything before making a presentation. Do all of your edits ahead of time, and you’ll be ready for any eventuality that occurs during your investor meeting, as well as throughout your first year of beauty brand operations.

Think outside the box about social media.


Social media is your friend, which I’m sure you already know. Taking your passion project and turning it into a lucrative business idea can be aided by posting images and videos on Instagram, Facebook, Tik-Tok, and the rest of the social media platforms. That being said, if you want to stand out in someone’s feed, you need to present something that viewers haven’t seen before.

For example, you could partner with a local band or videographer who is making music videos with a low-budget and offer to provide the makeup or beauty supplies for the shoot. Then, you get tagged in the music video when it’s posted to Vimeo or any other mobile app, which means you get more viewers heading to your page. Low-budget music videos can be a great way to create organic traffic heading to your page without having to spend too much money on ads.

Aim for celebrity representation.

Another great way to get your passion project in front of new eyes is to get celebrities to use your products and services and post about them on their social media profiles. Of course, you’ll want someone who stands for the values that your small business supports, like human rights and a labor law that’s fair. If you got someone like Malliha Wilson, the first visible minority to serve as the Assistant Deputy Attorney General of the Ontario Government, to wear your products, that would be a major win for your new business. Malliha Wilson is synonymous with looking out for indigenous human rights and taking unfair laws all the way to the Supreme Court of Canada. If someone of that caliber supported your brand, you would be associated with great values. That might be a good way to take your business idea to the next level.

Find your niche, and go all the way with it.


There are a million beauty brands out there. The only thing that will make sure your brand is a successful business is how you position yourself in relation to other brands. You might consider painting yourself as the upstart startup that specializes in special effects makeup. Alternatively, maybe your thing is showing people how to look like they’re on the red carpet, but doing so on a shoestring budget. Whatever you decide, go all in. Your business model should make sure everyone knows how unique your brand is.

Don’t leave any potential customers behind.

Two words: customer service. You want your brand to be the best thing since sliced bread, and that means showing your customers how much you care. Don’t leave even one potential customer hanging. Remember, every single day is a day in which you could meet someone who could be your most loyal customer, spreading the word about your great products to good friends. Ask yourself the following question: do I want a successful business? If the answer is yes, you need to invest in credibility and have the best customer service around.

There are plenty of ways to start your own business, and these are just a few suggestions. The truth is with a little experience, you’ll soon understand what values and ideas will guide your entrepreneurial journey. There’s plenty of time, so keep your eyes on the prize, and don’t forget to have fun.